By Dr. Roni Dhar, PhD
If you ask people on the street what objects they cannot live without, majority will answer mobile phones or PDAs. In fact, even children and teenagers cannot spend a day without these gadgets and devises. Thus, if you are an advertiser, you should consider mobile marketing as part of your marketing campaign. As more and more individuals are spending a lot of time calling, sending text messages, and even reading their emails using their precious mobile devices, it is apparent that you should take advantage of this important medium. Below are some of the things you can do in your mobile advertising campaign.
Getting a short code is one of the things that will help people get more information about you, your company or your brand. In fact, even President Obama and Hilary Clinton made use of CSC (Common Short Code) as part of their mobile marketing campaign. There are two types of short code solutions, the dedicated short code and shared short code. Although the dedicated short code can provide you with more security, this can be quite expensive. Shared short code, on the other hand, is ideal for small to medium businesses because it provides you with appropriate solutions for a fraction of a cost. Whether you chose a dedicated or a shared CSC, the important thing is that you or your company has a mobile advertising address.
It is also important to note that the Internet and mobile phones are becoming closely integrated. Thus, it is important that you include a mobile marketing campaign that provides premium SMS projects and solutions, such as mobile web, delivery content schemes, mobile billing and many others. A lot of big businesses make use of these campaign strategies and mobile solutions in order to make things easier for their customers. This is also ideal for those who sell products or services to other businesses or companies.
Other mobile services that you might want to consider in your marketing campaign are SMS Voting, SMS Alerts, SMS Gateway, SMS Contests, SMS Classifieds and even mass SMS marketing. These solutions have actually been successfully used by leading companies as part of their marketing efforts for a long time now. As you probably know, the American Idol franchise also makes use of SMS voting as a way to encourage people to participate in their program. Companies can also use SMS Voting and other mobile solutions in conjunction with their other promotional or advertising campaigns.
For more information, visit www.gomotext.com Or call us at 1-866-436-9011
About the Author:
Roni Dhar is the founder and president of GOMOTEXT.COM which is based in Lewisville, TX and has assembled one of the most technologically advanced mobile marketing platforms in the industry to help brand marketers, agencies, wireless carriers and content providers engage consumers one-on-one via mobile marketing campaigns. The company leverages long-term relationships in music, sports and entertainment to develop campaigns for its customers that include mobile messaging, mobile content provisioning and delivery.