By Dr. Roni Dhar, PhD

Nowadays, majority of people tend to be dependent on their mobile devices and personal computers. Ask people randomly on the street and they will tell you that they cannot see themselves living without their mobile devices and Blackberries. Thus, it is not really surprising that many businesses, both big and small are now assimilating mobile marketing as part of their advertising campaigns. Before, only retailers recognize the significance of mobile devices in sending promotional materials and interacting with loyal customers and potential clients. But at present, even politicians, online businesses, and non-profit organizations are starting to realize the importance of mobile technology in the field of marketing.

There are actually a lot of mobile marketing tools that are available. Some of the popular tools include SMS Alerts, SMS Contests, SMS Voting, and various premium SMS projects. However, one instrument that is catching the eye of many advertisers is the SMS Gateway. In essence, such mobile messaging gateway allows people to compose and transmit mobile messages from the website of a server or a provider. Although there are independent companies that provide free message gateways, companies and businesses should only consider using MMS marketing service providers that offer several features, including creating and managing huge group lists, helping create tailored responses, and managing tons of messages.

At first, public SMS gateways were just utilized for personal reasons. Individuals use such gateways to send messages to their friends and family for free even without making use of pagers or SMS-equipped mobile phones. Although you can use these portals for your business, the problem with public gateways is that they are not secure. Your messages, as well as your group list can be exposed to hacking, third party viewing, and other security threats. If you want to protect your business and the data of your customers, it is best that you make use of reputable service providers especially when it comes to your mobile marketing campaign.

There are various companies that offer SMS gateway as well as other tools, such as shared short code and other short code solutions, as part of your overall mobile marketing strategies. The things that you need to look for when choosing a message gateway provider is security measures, added features, and value for your money. In the end, you really do not have to choose the most expensive service available especially if you do not really need all the features that are provided.

For more information, visit Or call us at 1-866-436-9011

About the Author:

Roni Dhar is the founder and president of GOMOTEXT.COM which is based in Lewisville, TX and has assembled one of the most technologically advanced mobile marketing platforms in the industry to help brand marketers, agencies, wireless carriers and content providers engage consumers one-on-one via mobile marketing campaigns. The company leverages long-term relationships in music, sports and entertainment to develop campaigns for its customers that include mobile messaging, mobile content provisioning and delivery.